Digital marketing is a fast-paced industry, and it’s easy to get swept up in all the latest trends. Still, some of these trends are more important than others.
To help you navigate this ever-changing field, we’ve compiled our list of the most important digital marketing trends for 2022.
Digital marketing trends are expected to grow even in 2023.
The marketing landscape is changing rapidly, and if you want your brand to be successful in 2022 and beyond, it’s important that you keep up with the latest digital trends.
If you’re interested in learning more about what digital marketing will look like over the next few years, here are 10 predictions for what the future holds:
1. AI and machine learning
Artificial intelligence (AI) is the simulation of human intelligence in machines. The concept behind it is that you can teach a computer to do certain tasks by giving it data and letting it “learn” based on that data.
The benefits of AI are numerous, including:
- Making decisions quickly and efficiently, without human bias or fatigue
- Providing accurate results for complex queries (e.g., suggesting products or services)
AI and machine learning are getting integrated more into digital marketing tools and this is changing the narrative.
2. Personalized video experiences
Video is the most popular content on social media, and it’s also the most engaging.
A Nielsen survey found that viewers are 63% more likely to remember an ad when it features a video as compared to text alone.
Video can help you connect with your audience in a meaningful way and show off your brand in a creative way. If you’re looking for ways to educate your audience about something specific, then creating a series of educational videos could be the answer!
One of the top digital marketing trends of 2022 is micro-moments. Micro-moments are those moments when consumers are considering a purchase or wanting to get information about something.
According to Google, average consumers experience around 150 micro-moments every day and they can be identified by looking at searches, social media and other online activities.
Examples of micro-moments include: ‘I’ve got a moment now; I’ll Google it or ‘I have a few minutes before my next meeting; I’ll check Instagram for inspiration.’
These may be very short but they’re an important opportunity for marketers as companies with products that solve these problems will see better results than those who don’t take advantage of them
4. AMP (Accelerated Mobile Pages)
Accelerated Mobile Pages (AMP) is a framework for building mobile-optimized content.
This framework was developed by Google and launched in 2016. The goal of this framework is to help make the web faster, more secure and easier to use.
Helpful article: Off-Page SEO: an in-depth guide to website optimization.
5. Content is still king
As the number of digital marketing platforms increases, it can be difficult to keep track of all the different ways you can reach your audience. That’s why content marketing, the creation and distribution of valuable information to attract prospects and customers is still one of the best strategies for small businesses.
Content marketing has a high ROI (return on investment) because it establishes trust, builds credibility, generates leads and sales, encourages social sharing and repeat visits, improves search engine rankings, strengthens brand awareness and identity, boosts traffic efficiency by reducing advertising costs while increasing exposure across multiple channels, etc.
6. Marketing automation
As the name suggests, marketing automation is software that helps marketers to automate their marketing tasks. It can be used for email marketing, social media and other marketing campaigns. Marketing automation helps companies to create, distribute and track content automatically.
The technology has been around for more than two decades now but it has recently become more popular due to its effectiveness in boosting sales conversion rates.
7. Mobile apps and mobile web have become interchangeable
Because mobile apps and mobile web are not identical, it’s important to understand the differences between them.
- Mobile web is the content that you see when you access a website on your phone. It can be accessed via browsers, like Chrome or Safari, or through apps like Facebook or Twitter.
- Mobile apps, meanwhile, are programs designed specifically for smartphones and tablets. These generally have more features than mobile websites because they run locally on your device without needing an internet connection. They can also store information locally as well as retrieve it from remote servers like those accessed by websites.
8. Immersive advertising – augmented reality (AR) and virtual reality (VR) ads
Immersive advertising is a new way of advertising, where ads are interactive, immersive and entertaining. It’s a form of augmented reality (AR) or virtual reality (VR) that allows users to view advertising content when they’re not looking at their phone or computer screens.
It can be used to promote products, services and brands by offering consumers more engaging experiences than traditional static ads.
9. Automation and the end of data entry jobs
In the coming years, automation will eliminate some jobs while creating new ones. It’s already happening; companies are using AI to perform routine tasks such as data entry and customer service. While this is good news for consumers, it may be bad news for some workers who find themselves out of jobs because their skills are not needed anymore.
The key to surviving in an automated world is learning to use automation tools like machine learning algorithms and chatbots that can automate certain aspects of your job and do so before someone else does.
For example, you might find yourself getting an automated alert when your email inbox is full that you need more storage space on Dropbox. You could then use these alerts as a signal from the computer (rather than a human) that it’s time to clear out some clutter so you don’t miss any important emails later on down the road due to lack of storage space.
As another example, AI could learn from its interactions with customers over time so much better than any human ever could by itself–but only if we teach it how!
10. Voice Search
With Alexa, Siri and Google voice, voice search usage is growing and this is expected to grow in future.
According to OBERLO, 7 out of 10 consumers prefer to use voice searches to conduct a query over the traditional method of typing.
Businesses need to take this digital marketing trend serious.
Technology will continue to innovate in the digital marketing field beyond 2022.
The digital marketing field is ever-evolving, and in 2022 we can expect new technologies to continue improving upon the methods we use today. For example:
- Social media will become more sophisticated. We’ll see greater use of artificial intelligence (AI) in social media platforms and services, including bots that help small businesses market themselves on social networks by responding to user questions about a company’s products or services.
- Artificial reality (AR) will grow more commonplace. AR has the potential to revolutionize how retailers engage with customers through virtual try-on experiences, but it still lacks widespread adoption among retailers due to the high costs associated with implementing AR technology into their stores’ customer experiences.
Conclusion on digital marketing trends
As you can see, there are a lot of new trends on the horizon for digital marketing. Even though some of these trends may seem daunting, there’s no reason to panic! Instead, take time to evaluate your current strategy and make changes when necessary. If all else fails, it might be time to seek out professional help from an agency or consultant who can help guide your business in this ever-changing industry.