The consideration stage is where most of your prospects will be spending most of their time in the buyer’s journey.
Research is the focus
In the consideration stage of the buyer’s journey, your prospects are looking to learn more about their options and consider the pros and cons of different solutions.
This is an important time for you to connect with potential customers in order to build a relationship with them. You can use this stage to retarget them later in their journey with educational content that helps them get closer to making a purchase decision.
This is an important time for you as a seller because buyers are still open to learning about your product or service. This means that if you get in front of them early in this stage, you have a better chance of winning their business later on.
Fill the need for information with high-quality blog posts, videos, ebooks, webinars, infographics, white papers
Blog posts, videos, ebooks, webinars, infographics and white papers are all excellent ways to fill the need for information.
You’ve already done some research on your own and you have a good idea of what you want to accomplish with your business.
Now it’s time to inform your prospects about all the products and services available in order to make an informed decision about which service or product is best for them.
The best way to do this is by creating content that helps solve problems for people who are at various stages of the buyer’s journey. By providing value through high-quality blog posts (and other forms of content), you can provide prospects with relevant information they need while also making sure they know who will be able to provide them with those solutions once they decide they need them.
Build Relationships in the consideration stage of the buyer’s Journey.
Once you’ve established what the buyer’s needs are, it’s time to move on to the consideration stage of their journey. This is where they’re looking for information about how and why your product might be able to solve their problem. This is also a good time to build relationships with these potential customers. They may be retargeted via social media ads toward the end of their journey if you don’t reach out during this stage.
Asking them to subscribe to your email list, or offering 7 days trial can motivate them to move to the next stage of the buyer’s journey.
The consideration stage is where most of your prospects will be spending most of their time.
Why? Because this is the stage when they’re looking for information about their options, what solutions are available to them, and how they can find the best fit. They’re also looking for value.
This means that you need to be very clear in your message about what you offer and why it’s better than other options out there.
This should include both specific benefits as well as general characteristics that make it appealing like price or speed of delivery or quality of service, just to name a few examples.
The consideration stage in the buyer’s journey is the longest part of the buyer’s journey and can take up to three months for some people. Be strategic and create an effective content marketing strategy that provides answers, clarifications, and necessary support to your potential customers at this stage of the buyer’s journey.