13 Free Google Tools for Marketers

You’ve probably heard of Google, and maybe even used it to search for something. But did you know that Google provides a variety of free tools for marketers? In this post, we’ll show you a list of free Google tools and the benefits of these tools in your day-to-day work as a marketer.

1. Google Analytics

Google Analytics is a free, web-based analytics tool that measures your website traffic and provides insights about your visitors. It’s the most popular and widely used analytics tool for websites.

Google Analytics allows you to track your website’s performance and provides valuable data about your visitors.

2. Google Webmaster Tools

Google Webmaster Tools allows you to check indexing status and optimize your site for search results. It’s a great tool for SEOs and marketers alike.

13 Free Google Tools for Marketers
Google Search Console

3. Google Keyword Planner

The Google Keyword Planner helps you find keywords with high search volume relevant to your business, with low competition and cost per click.

This tool is free and easy to use. When you enter a keyword into the tool, it will pull up related terms that are similar in meaning. These terms can be used as long-tail SEO keywords for your site. They can help give you ideas for content marketing topics that are highly relevant to the main search term.

keywords planner
Google Keyword planner

4. Google Trends

Google Trends is a free tool that allows you to see how frequently certain search terms have been entered relative to the total search-volume across various regions of the world.

By using this tool, you can identify trends in topics (such as travel destinations or what people are searching for), find out which days and times are the most popular times to search, and even see whether your competitors are getting more traffic than you.

Google Trends
Google Trends

5. Google My Business

GMB is a free and easy way to manage your business information across Google. Whether you’re a small local business or a large national chain. It helps you connect with customers, attract new ones and grow your business.

Here are some of the great features that GMB offers:

  • Get found in Google Search, and Maps when people search for products or services like yours.
  • Create and share customisable profiles that include pictures of your company’s building, directions from nearby locations and reviews from customers who’ve visited you before.
  • Optimise your Google My Business account to rank high on local search results. (this link explains how your business can rank high on GMB).
13 Free Google Tools for Marketers
Google My Business

6. Google AdWords

Google AdWords is the most important part of any paid search marketing campaign. There are many tools that you can use to manage your account, but since this is a list of “best free” tools, we want to focus on free tools that are easy and quick to set up.

You can set up an AdWords account in just a few minutes by visiting Google’s official setup guide here:

When it comes time to create ads or campaigns, there are some great features available within the platform itself.

13 Free Google Tools for Marketers
Google Adwords

7. Google Merchant Center

Google Merchant Center is a free tool to help you manage your product data and inventory in Google Shopping. It allows you to upload your product data, manage your product feeds and monitor your performance. You can also use it to create a new feed for any new products that you have added to your inventory.

Google Merchants
Google merchant center

8. Custom Search Engine (CSE)

This free tool is a great way to create a custom search engine for your website, product or service. You can use it to highlight content on your site and drive traffic to the page.

Custom search engine
Custom Search Engine

9. Google Alerts

Google Alerts is a free tool that allows you to monitor the web for new results. You can set up alerts for specific words or phrases, and receive an email notification when new results match your query.

This is a great way to keep on top of important industry news, see what’s being said about your brand online and track how often competitors are mentioned.

Google Alerts free tools
Google Alerts

10. AdSense

AdSense is a free and easy way to start earning money online. You can use AdSense on your website, blog, or YouTube channel. It’s one of the simplest ways to make online revenue, and it works so well because of its popularity with users.

If you have a site that gets traffic or views from people looking for information about things like gardening or video games, it’s likely you can use AdSense on that site.

If you have viewers who are interested in seeing ads related to what they are watching, then ads will be shown based on their viewing habits and interests making them more likely to click on these ads than other types of ads like banner ads where they don’t match up as well with what the viewer has been viewing beforehand.

11. PageSpeed Insights

PageSpeed Insights is a free tool from Google that provides suggestions for improving the performance of your website. It’s particularly useful if you’re optimizing pages with a lot of content since it will let you know if there’s any way to improve that content without compromising on UX.

12. Mobile-Friendly Test

By using Google Mobile-Friendly Test, you can check your mobile user experience.

You need to enter the URL of your site and then click on Test Now button. After that, it will show you the results of your website’s mobile friendliness. If yes then it will be shown as “Mobile Friendly” otherwise it will give a warning message like “Not Mobile-Friendly” or “Mobile Warning” with some suggestions to improve the usability of your website on a mobile device.

You can also use Google PageSpeed Insights for checking speed of loading time and size of your website along with number of redirects and images used in web pages.

13. Think With Google (Insights, Trends and Tools for Marketers)

Think With Google is a collection of tools and resources to help marketers use Google data and insights to grow their businesses.

think with Google


In conclusion, Google Analytics is the most important tool for any marketer. It helps you track your website performance and understand where your traffic is coming from. You can see which pages are popular, what devices people use to visit your site and much more.

The next step is to customize your website with these free tools so that it’s relevant for search engines like Google. There are many different ways to do this: from adding a sitemap file in Webmaster Tools or using Accelerated Mobile Pages (AMP) technology on mobile devices, there’s always something new being developed by Google engineers.

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