15 Best Email Automation Tools to Transform Your Business

Email marketing has never been more important than it is today. With every business having to compete with the giants of tech, email is one of the best ways to build your brand and keep in touch with customers without spending a ton of money. But no matter how great your company is or how powerful your marketing team is, nothing will ever replace good old-fashioned automation. As the name suggests, email automation tools automate repetitive tasks like sending out newsletters or following up with leads who haven’t converted yet and they can help you save time and money in the process!

What is email automation?

Email automation is the process of automatically sending emails to customers based on a set of rules. Automating your email campaigns allows you to make your emails more personalized, and therefore more effective, by including the right information at the right time.

Using automation you can:

  • Send personalized welcome messages as soon as someone signs up for your newsletter or webinar
  • Create automated drip campaigns that deliver content over time (and increase engagement in each delivery)
  • Trigger certain actions based on customer behaviours. For example, when someone clicks a link in an email campaign they’ve received from you.
  • Convert subscribers into customers. Drive sales by sending automated emails to your subscribers when they take certain actions.
  • Re-engaging inactive users is an excellent way to increase customer lifetime value. You have already invested time and resources into these customers. Why not try to get them back?

Benefits of email automation tools:

  • One of the most efficient marketing tools.
  • Saves time and money

Some email automation tools you can try:

We have put together some free and paid email automation tools you can check out. Using any of these tools will simplify your email marketing efforts and if optimized can help you achieve your digital marketing goals.

  1. Customer.io
  2. Sendinblue
  3. Automizy
  4. Benchmark Email
  5. Omnisend
  6. MailerLite
  7. Hubspot Marketing Hub
  8. Drip
  9. Klaviyo
  10. Mailchimp Automation Hub
  11. AWeber
  12. Autopilot
  13. ConvertKit
  14. ActiveCampaign
  15. Keap

1. Customer.io

Customer.io is one of the easiest and most powerful email automation tools available. It has 14 days trial with no credit card required, so it’s a great option for startups and small businesses. Its interface is intuitive, the features are comprehensive, and you can create highly customized campaigns that send automated messages based on customer actions or conditions.

Customer.io comes with built-in templates to help you get started quickly with your first campaign. These templates include common triggers like “opens an email” or “receives a web page view” as well as more advanced triggers such as “clicks on a button”. You can customize these trigger actions by adding multiple steps in any order you choose.

email automation tools

2. Sendinblue

Sendinblue is a French email marketing service that allows you to send emails, SMS and track your campaign performance. This is particularly useful for businesses with a global reach as it allows you to analyze the behaviour of users from different countries through the use of segmentation tools.

The service has a free plan with unlimited contacts and 300 emails per day. However, if you are looking for more options, they do have plans starting at £16.5 per month that include features such as A/B testing, and advanced statistics.

send in blue

3. Automizy

Automizy is a powerful email marketing tool that helps you to automate your business processes. It allows you to manage your email campaigns, sales and marketing efforts. Automizy also allows users to create complex rules for automating repetitive tasks in an easy way.

In addition to this, the tool supports dynamic content insertion with HTML code support which means that it can handle any type of content from simple text messages to images or videos as well. You can even include external data from Google Sheets or Excel files for customizing emails according to different conditions.

4. Benchmark Email

Benchmark Email is an email marketing automation tool that helps you build and manage your business email lists.

With Benchmark Email, you can create sequences, drip campaigns and autoresponders to nurture leads over time. Its easy-to-use interface makes it simple for even beginners to jump right in.

5. Omnisend

Omnisend is a powerful email marketing software that helps you send personalized emails to your subscribers. It’s easy to use and has many features that make it a great email marketing tool.

The email automation free plan allows you to upload up to 250 contacts, send up to 500 emails per month, send up to 60 sms per month and other features like pre-built automations and workflows.

  • Easy setup & integration with other apps: Omnisend makes it easy for you to set up and integrate with other apps like MailChimp, AWeber, GetResponse, Constant Contact or InfusionSoft as well as Google Analytics and Facebook Pixel etc.
  • The drag-and-drop email builder allows users to create beautiful templates in minutes with just a few clicks. You can even design custom forms using HTML code or CSS styling if you want more customization options for your campaigns!
  • Easy Campaign Management: Managing campaigns is quick and simple with Omnisend’s intuitive visual user interface that lets you see everything at once without jumping back and forth between tabs while creating new segments, split testing subject lines or sending follow-up messages after people open their first emails from your list.
15 Best Email Automation Tools to Transform Your Business

6. MailerLite

MailerLite is a great tool for beginners and small businesses. It offers a simple interface, along with drag-and-drop features that make it easy for you to create beautiful newsletters.

You are also able to send out your campaigns without having to worry about setting up servers or sending out the emails manually. This means you can focus on what’s important while MailerLite takes care of the rest.

The feature that makes MailerLite stand out from its competitors is its automation tools. They allow you to set up automated tasks so that your emails are sent at certain times during the day or week, which allows you to save time and increase engagement with customers by making sure they receive valuable information when they need it most!

Mailerlite has both free plans as well as paid options depending on how many subscribers you want (they start at $0/month for up to 1000 subscribers).

15 Best Email Automation Tools to Transform Your Business

7. Hubspot Marketing Hub

HubSpot Marketing Hub is a marketing automation platform that helps you build, nurture and grow your leads. It’s designed for small businesses, agencies and nonprofits.

HubSpot Marketing Hub is a powerful marketing automation platform that helps you build, nurture and grow your leads. The software gives you access to pre-built templates so you can create emails on the fly or use them as inspiration for creating your own content from scratch.

The software also includes an analytics dashboard where you can track subscriber behavior such as when people open emails or click links within them.

Hubspot Marketing Hub

8. Drip

You can use Drip to send personalized emails, offers and push notifications to contacts who have signed up for your email list. The tool also integrates with other services and applications like MailChimp, Salesforce, WordPress and Shopify.

Drip helps you create a comprehensive marketing strategy through automating processes such as onboarding new customers or sending birthday reminders. It offers a variety of email templates and drag-and-drop tools to make it easy for you to create beautiful emails.

drip email automation tool

9. Klaviyo

Klaviyo is a marketing automation platform for eCommerce that helps retailers and brands grow their sales through email marketing, social media, and retargeting. To use Klaviyo’s features you’ll need to sign up for one of its paid plans which start at $45/month.

Klaviyo offers a free version of its service, but you’ll be limited to 500 emails per month (up to 2,000 if you’re on an Enterprise plan) and won’t have access to all the features in their paid plans such as segmentation or automated workflows.


10. Mailchimp Automation Hub

Mailchimp Automation Hub is a new tool that helps you create, manage and measure your campaigns. It allows you to create and manage automated email series, including drip campaigns, triggered emails, and welcome series.

Automated email campaigns are a great way to reach new customers at scale while increasing engagement with existing ones. This means that they can help grow your business by promoting products or services via targeted messaging in every stage of the purchase process. From browsing through checkout and beyond to getting more reviews on social media platforms like Facebook or Google My Business.

Mailchimp Automation Hub

11. AWeber

AWeber is a popular email marketing service that’s a great choice for small businesses. It has a free trial and offers a 30-day money-back guarantee, so you can try it out risk-free!

The service includes everything you need to start sending emails: templates, autoresponders, analytics and more. There are also features like landing pages and social media integration so you can combine your marketing efforts into one place.

Webber email automation

12. Ortto

Autopilot(now Ortto) is an all-in-one marketing automation tool that allows you to create, send, and track email marketing campaigns. It features detailed analytics on your campaigns so that you can see how they’re performing in real time. You can also use the Autopilot mobile app to access your data on the go.

Ortto integrates with a variety of third-party apps, including customer relationship management (CRM) software such as Salesforce and Zoho CRM; social media management tools like Hootsuite or Sprout Social; and lead generation platforms such as Marketo and Infusionsoft. In addition to its email marketing capabilities, Ortto offers social media integration through Facebook and Twitter along with lead scoring for form submissions so that customers can be automatically added into their database based on their responses from a particular form.


13. ConvertKit

ConvertKit is a powerful email marketing platform. It’s built for creators and business owners who want to grow their audience and sell their digital products.

It’s used by tens of thousands of creators, including many of the top blogs in the world.

ConvertKit is different from most other email automation platforms because:

  • It offers great support (and has 24/7 live chat), which means you get answers faster if you need them.
  • It allows you to create highly personal emails using an easy-to-use visual editor that lets you drag-and-drop content blocks into your emails; no coding required! This makes it much easier to send targeted messages with relevant images or video than with some other platforms where all this is done manually through code (which can be very time consuming).

14. ActiveCampaign

ActiveCampaign is an email marketing automation tool that helps you create, send and track emails to grow your business.

With ActiveCampaign you can:

  • Create automated workflows in minutes for any situation. Automation rules allow you to connect different parts of your workflow and trigger actions based on events happening anywhere in the process. These rules can be combined with macros to build complex workflows from scratch!
  • Send highly targeted emails through a robust newsletter editor or use the drag-and-drop builder to create beautiful templates without writing code or HTML yourself. Our drag-and-drop builder makes it easy for anyone on your team—even non-techies—to create beautiful email campaigns without writing code or HTML themselves!

In addition, ActiveCampaign has integrations with over 200 apps like Salesforce, Google Analytics and Zendesk so that there are no limits on what you can do together!


Keap is a cloud-based software that allows you to manage your sales pipeline, contacts, emails, marketing campaigns and more in one place. You can even set up automated workflows so that once someone responds to an email, the next steps are automatically taken care of by Keap.

Keap’s features include:

  • Email automation builder – create automated emails for various scenarios like welcome messages or follow-ups based on time or event
  • Customizable visual workflow builder – drag & drop objects from left panel onto canvas to create workflows and define actions associated with them (send out email campaign based on certain criteria)

Which of these email automation tools appeal to you most?

We hope this list of the best email automation tools has been a helpful resource to you. If you have any other suggestions, please let us know! Email marketing is one of the most important parts of any business, and we want to make sure you have the tools to succeed.

Have you seen our article on Free Google tools for Marketers? You need to read this article.

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