9 ways to Improve Your Brand Awareness

If you’re trying to improve your brand awareness, you’ve probably got a lot of ideas on how to do it. But here’s the thing:

While all those ideas may be good, they’re probably not great. This is why we’ve come up with a list of nine creative ways that will help you increase brand awareness and make your company stand out from the crowd.

How to Improve your Brand Awareness

Brand visibility is important for any business to achieve its marketing goals. One way to achieve the right brand awareness is to continuously improve your strategy.

1. Create killer content.

Create killer content

One of the best ways to attract and engage new customers is to create killer content.

You may already be familiar with this strategy, but it’s worth repeating: creating content is one of the best ways to establish your brand in the marketplace.

It helps you stand out from competitors, builds trust with clients and prospects, and provides a human face for your company.

In order to truly optimize your content efforts, however, you need to tap into your brand voice. This means using language that reflects who you are as an organisation, whether that means being funny or serious; honest or polite; irreverent or refined. Just don’t be afraid of being yourself!

2. Partner with other brands for cross-promotion.

Partnering with other brands is another great way to expand your reach and grow your audience. One reason it’s so effective is that you can piggyback on their marketing efforts, which makes it easier for people to find you.

Another reason? You get a chance to see what works for them in terms of content and promotion, so you can apply those tactics yourself.

However, finding the right brand partner isn’t always easy especially if you’re just getting started in this arena and don’t have many connections yet. In this case, start by looking at other companies that are similar to yours but perhaps slightly different or more established (i.e., “the competition”).

If you do manage to connect with an appropriate organisation, be sure that there are clear goals set out from the beginning so everyone knows what they’re working toward throughout the partnership period and how they’ll measure its success once it ends.

3. Create a branded hashtag.

9 ways to Improve Your Brand Awareness

A branded hashtag is a social campaign that uses a specific, branded hashtag to communicate with your audience. It’s an effective way to drive engagement and awareness for your brand.

What should you include in the hashtags?

  • A keyword that promotes your service, product, cause, or brand
  • The name of your company
  • A call-to-action, such as “share” or “learn more”
  • Emoji (if applicable)

4. Post user-generated content on your profile.

9 ways to Improve Your Brand Awareness

User-generated content is a great way to show your audience that your brand is more than just the product you sell. It can help you build relationships with customers, and it’s an easy way for them to get involved in promoting your brand.

If you have loyal followers on social media or a blog, ask them for their favourite photos of themselves wearing one of your products, or photos from events where they’ve worn one of your products. You could also post user-generated images on Instagram in which several people are wearing different items from the same collection (for example, if the collection features hats, sweatshirts and jackets).

You can even use this strategy for single products like T-shirts or baseball caps: Ask customers who’ve bought one to share pictures of themselves wearing it so that others see how stylishly they look in it!

5. Run a social media contest or giveaway.

run social media contest or giveaway

This is one of the most effective ways to increase brand awareness and boost sales. If done right, it can also bring in new followers and customers without costing a thing.

A successful social media contest should be:

  • Relevant to your brand. For example, if you sell cosmetics products, then consider running a giveaway for makeup
  • Easy to enter: Don’t make people write essays or answer difficult questions
  • Engaging enough so that people want to share it with their friends.

6. Use geotagging on Instagram.

9 ways to Improve Your Brand Awareness

Geotagging is when you add a geographical tag to your media, like a photo or video. This can help people find you based on where they are looking to buy. If someone searches for “travel gear” in Bromley London, they might want to know that you sell travel gear and that you’re local to them. If they search for “travel gear” in Ikeja, Lagos, they might want to know that the store is close by.

You can geotag your Instagram posts and other social media content that includes location information (like Facebook). You can also add geo-tags directly onto images with apps like Lightroom or Adobe Photoshop CC.

If you have an eCommerce website, there are plugins for WordPress and Shopify that allow customers to find stores near them using geotagging technology.

7. Write guest blogs on other sites.

write guest blogs on other sites

One of the best ways to improve your brand awareness is to write guest blogs on other sites. You’ll want to focus on topics relevant to your brand and industry, so it’s important that you don’t overdo it—one or two articles a month is usually sufficient.

Don’t forget to link back to your site within the body of the post and include a visual that promotes both the article and your business (this can be as simple as including a screenshot from one of your social media pages). Promote these guest blog posts on Facebook, Twitter, LinkedIn and more!

8. Research and respond to customer reviews.

9 ways to Improve Your Brand Awareness
  • Respond to all customer reviews.
  • Respond to negative reviews.
  • Respond to positive reviews.
  • Respond to reviews that are not about your product, service, or brand. For example, if someone says their coupon code didn’t work when they tried it, respond by thanking them for their feedback and letting them know you’ll forward the issue to the team responsible for coupon codes. This way, you’re showing customers you care about every comment they leave and aren’t just using automated responses. And maybe even getting another opportunity for one-on-one communication down the line!
  • The same goes for responding to comments about your service or customer service: They might not mention your brand directly in their review but still deserve a response from someone who works there (especially if there’s something specific happening with their account).

9. Host an outstanding webinar.

Host an outstanding webinar

Webinars are a great way to reach your audience and improve brand awareness. But, they can also be time-consuming if you don’t do the proper planning ahead of time.

Here’s how to make sure your webinar is successful:

  • Know your audience
  • Decide on an interesting topic for the webinar
  • Create an outline for your presentation – this will help keep things organised and on track; it also gives you something to refer back to if there’s any confusion about what you should say next or how much time is left in the presentation. If possible, prepare a slide deck with relevant images that correspond with each point being made during the webinar (this will help keep people engaged).
  • Make sure all participants know that they’re invited! Send out invitations beforehand so participants have enough time set aside prior to participating in order to watch/read through everything beforehand (If this isn’t possible then at least send out reminders).

10. Creativity is key in improving brand awareness.

9 ways to Improve Your Brand Awareness

Improving your brand awareness is a matter of creating something that will stand out. When you create something that people want to share, it increases the likelihood that those around them will see what you’ve done and consider following suit.

That’s why creativity is so important in improving your brand’s reach: It gives people something interesting and engaging to talk about!


After reading all the tips above, you may feel inspired to take action on one of these ideas or maybe even come up with your own. But don’t forget that it’s not all about creativity. It’s also about consistency.

Even if you decide that running a social media contest is not right for your brand (and there are plenty of reasons why it might not be), it doesn’t mean that you can’t use other techniques to build awareness in a creative way. You just have to be willing and able!

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