LinkedIn is a powerful social platform for professional networking and business promotion. But, it can be difficult to stand out in a sea of like-minded professionals and businesses.

Luckily, LinkedIn has plenty of opportunities for marketers to gain attention and build connections with potential clients. The key is knowing where to look for success and then taking action.

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These 10 tips will help you create a more robust and effective LinkedIn marketing strategy for your business.

LinkedIn is a great place to find new clients, partners, employees and customers, but it’s also where they spend their time.
Use these 10 marketing tips to create a more robust and effective LinkedIn marketing strategy for your business

1. Create compelling content

Create compelling content that gets people talking about you online. Posting in-depth articles or blog posts is one of the most effective ways to stimulate discussion within the LinkedIn community.

The more engagement you get on these posts, the more likely people are going to share them with their peers as well. This will increase visibility even further!

2. Post regularly but not too often

Post frequently to engage your audience. But you also don’t want to overdo it. Posting regularly with the right hashtags will increase your audience’s reach.

The best way to find the perfect frequency for your business page is by doing some trial and error—posting four times a week for two weeks, then six times a week for another two weeks, etc., until you figure out what works best.

Once you’ve found that sweet spot where people are consistently engaged with your content, make sure to stick with it!

3. Include a call to action in your post

To maximize the benefits of posting on LinkedIn, you should include a call to action in every post. A call to action is an instruction that tells people what they should do next. It’s important that this be clear and concise. Don’t make people work too hard to figure out what you want them to do.

For example, if you’ve written an article about how customers can use your product more effectively, don’t simply say “Buy our product.” Instead, try something like “Visit ” or “Click here for more info.” That way people know where they’re going when they click through and it makes things simpler for them on their end as well.

Make sure that your call-to-action is relevant to the topic at hand so as not to confuse readers or distract them from what they were reading about in the first place, and then make it compelling enough that people want to take action!

4. Share videos natively

LinkedIn allows you to post videos directly on your profile, and these posts are automatically shared across all of your followers’ newsfeeds. This is a great way for you to get more engagement from existing clients and prospects. Videos are now the most effective content type and I suggest you take this seriously.

When posting that video, make sure you’re optimizing it with appropriate metadata that describes what’s in the video so people can easily find it when they search through LinkedIn’s platform.

5. Host webinar

Webinars are an excellent way to build your personal brand and establish yourself as an expert in your industry. You can host webinars for free, or pay a fee for more advanced options. The benefit of hosting webinars on LinkedIn is that it will increase the number of people who see the webinar and therefore, increase the number of people who learn about you and your business.

You can also use all types of software to host webinars—so if you’re interested in doing it yourself but aren’t sure where to start, check out some of these tutorials:

• Webinar-On-Air (http://www.webinar-on-air.com/)
• Webex Event Center (https://eventcenter2-webinar.webex.com/)

6. Build and nurture a list of LinkedIn connections

If you’re not already familiar with the importance of building and nurturing a network, here’s a quick refresher: The more connections you have on LinkedIn (and other social media platforms), the more opportunities for business growth are available to you.

The first step in building your network is finding people who have something in common with you or your company. Do they work at companies that do business with yours? Are they influential members of your industry? Are they potential partners? Whatever their reason for being valuable contacts, identify them and reach out to connect.

Once you have a few connections under your belt, it’s time to grow by inviting those newly-connected professionals into conversations around important topics relevant to both of you. Think industry news, career advice and job openings (if appropriate). When this happens organically as it often does, it’s called “bridging” because by engaging with each other professionally over time on LinkedIn or another platform such as Twitter or Facebook (and then later moving into direct communication via email), two people who might not otherwise know each other well enough yet are able to build an organic relationship based off shared interest which eventually leads them closer together professionally than either would’ve been able to get alone.

7. Run LinkedIn ads

LinkedIn ads are a great way to target specific audiences. You can use them to reach people who meet your business’s target profile across the platform, including job title, industry, location, interests and more. For example:

• Targeting by job title: “Accountant” or “Assistant Controller”
• Targeting by industry: “Hospitality and Tourism” or “Insurance & Risk Management”
• Targeting by location: United Kingdom or Australia

8. Use recommendations and endorsements strategically

It’s important to be strategic with the way you use recommendations and endorsements, so you don’t overwhelm your audience. Here are some ways that you can use them effectively:

• Use recommendations to show off your expertise. If a client or colleague has recommended you for a specific skill, highlight that recommendation in your profile by adding it as an endorsement from the person who recommended you.
• Use endorsements to show off your skills. If someone has been impressed by something that you’ve done or produced, ask them if they’d be willing to endorse the work and add it to your profile so others can see their positive feedback on it too!
• Use endorsements to show off team members’ strengths as well as yours—and make sure they’re geared towards strengthening customer relationships rather than just creating buzz around internal processes (unless those processes are targeted towards customers). This way, potential clients can learn more about what makes them unique while being reassured by how talented everyone is at your company.

9. Write long-form posts on LinkedIn

LinkedIn is a platform for professionals.

It’s no secret that people love to read long-form content. Long-form articles have higher click rates, higher conversion rates and better engagement than short posts. So if you have something valuable to say, don’t be afraid to write a few thousand words on LinkedIn!

LinkedIn is also a place for professionals to network and share ideas with other like-minded individuals in their industry. They want to learn from their peers, so give them what they want! Take some time out of your day to write an article that offers insight into your business or industry. This will not only help grow your brand awareness but will also help you gain new clients by providing value for free (which always helps with building credibility).

10. Grow your email list

Email marketing is a great way to grow your business. Here’s how:

• Build trust
• Build loyalty
• Build relationships with customers, clients, and prospects

Conclusion

Now that we’ve covered some of the most important LinkedIn marketing tips and tricks, it’s time to get started! If you haven’t already done so, set up your account on LinkedIn and test out our first tip: Create compelling content. Once you have some experience under your belt, feel free to try out other strategies like growing your email list or running ads and always keep an eye out for more great ideas from us here at 247media!