Content is king, and content marketing keeps gaining popularity in digital marketing because there are lots of content types digital marketers can use to drive traffic and engage customers.

In this article, I will list and explain the types of content you can use for digital marketing and when to use them.

Five types of content for your digital marketing campaign

1. Graphics

A picture they say speaks a thousand words. Graphics contents are powerful tools to convey a lot of words with a graphic illustration.

When to use graphics type of content?

As a banner for your website, profile picture, and social media banners. Using images as banners or slideshow give your website a good look. You can also use graphic content for advertisement and PPC campaigns on Google AdWords.

Graphic content is still one of the most effective content you can use to grow engagements on social media.

2. Videos

If a picture is worth a thousand words, a video is worth a million words.

Video contents include motion graphics, animated text, documentaries, video adverts, interviews, infomercials, company profiles, etc. videos are the most valuable digital assets on social media today. Instagram reels, YouTube shots, TikTok videos and other forms of videos engage the audience more than other types of content.

When to use video content?

For better engagement on social media channels like Instagram, TikTok, Youtube, Facebook, LinkedIn, and Twitter.

3. Carousel

A carousel is the combination of multiple images to make a slideshow. Social media channels like Facebook, Instagram and LinkedIn allow the use of carousel posts for adverts and posts.

How to use carousel content type for your digital marketing campaign

• To convert blog posts to social media-friendly optimized content.
• To run ads on social media with multiple graphics.
• Suitable for posts like “10 things you need to know about Google my Business”.

4. Infographics

Infographics are excellent content types for data visualization and analysis. Information about statistics, and graphical illustrations are best suitable for infographics

5. Text

Text content is one of the oldest types of content and one of the most effective content for website search engine optimization and ranking.

It includes blog posts, copywriting, company profiles, and scripts for adverts. to use text content

How to use blog content

• Use text content To build information about your business. The home page, the about us, our services page, etc.
• For Blog Post. Regular blogging is still one of the most effective ways to increase page numbers, improve search engine ranking and build brand trust.

Conclusion

There are other types of content you can deploy for digital marketing. These contents include:

• Audio contents suitable for podcasting
• Slider presentation suitable for Slideshare
• E-book suitable for email marketing and mailing list building