No business can survive without consistently growing its customer base and retaining the existing ones. The process of converting prospects to buying customers require time and paying attention to your marketing funnel.
Since customers remain the lifeline of any business, you need to grow your customer base fast. Here is how you can achieve that:
Define Your Buyer Persona
The first step to growing your customer base is defining your buyer persona. It’s the process of modelling buyers’ characteristics and features for a product or service.
A defined buyer persona helps marketers understand buyers’ behaviour to design customized marketing tools to reach the defined potential customers.
Your Portfolio is Key
Pay attention to your portfolio.
As long as your business has close substitutes, there are alternatives, and if they are better than you, you may lose your valued customers to them.
If you want to drive quality traffic to your business, ensure that your portfolio is attractive and professional.
Make Noise With your Brand
Reach out to many prospects. Create engaging content. Run periodic adverts, and post about your business on your social media channels.
Good noisemaking is one of the biggest secrets big brands will never disclose. If you promote your brand, you will attract a large potential customers base
Use Call To Action To Grow Customer Base
You need a funnel to filter suspects from prospects and guide those who are ready to make a purchase or place an order through the buying stage.
A call to action can be a sign-up form, a subscriber’s form, a place an order, e.t.c.
Ensure your call-to-action gives potential customers a good feeling about the authenticity of your brand, and the safety and it is easy to use.
Don’t Just Sell, Build Relationship
Every business exists to meet needs. To serve or sell a product and in the middle of everything lies your customers, prospects and suspects.
Businesses with excellent customer service will retain first-time customers, convert them to loyal customers who preach about your service and thereby gain more referrals.
Network to Grow Customer Base
Network with the right people that might need your service or people who can refer you to potential clients
Your business needs people to grow, and you have to research who is who and who can add value to your business.
Get Feedback and Request Customers Reviews
According to Blog.reevo.com customers spend more than five times as long on-site when they interact with bad reviews, trust the reviews they see far more and convert nearly 85% more often.
This doesn’t mean that poor overall star ratings and comments are good for business, but honest ratings with both positive and negative reviews are more trusted than 100 per cent five-star ratings.