The 10 Most Important SEO Tips You Need to Know

SEO is always changing, and no single website or blog post can tell you everything you need to know about it. However, there are some tips that have remained consistent over time, whether Google was using PageRank or not.

While these SEO tips won’t guarantee your site will rank at the top of every search results page (sorry!), they’re still invaluable for anyone looking to increase their online visibility. They should be part of any good SEO strategy.

1. Use headers and subheaders to break up large walls of copy.

While we’re talking about formatting, headers and subheaders are a great way to emphasize sections of text. You can use this to break up large walls of copy:

  • Use H1 header for the main title on your page.
  • Use H2 headers for all other titles (subheadings).
  • Use H3 headers for sub-subheadings and so on down the line.

2. Use descriptive URLs to prove context.

  • Use keywords in URLs.
  • Use hyphens to separate words.
  • Use underscores to break up long words.
  • Use dashes to separate words.
  • Use periods (full stops) to separate words.
The 10 Most Important SEO Tips You Need to Know

3. Write unique Title tags and meta descriptions for every page.

A title tag is a snippet of text that appears in search engine results, usually describing a website’s content. A meta description is similar, except it appears below a link to your site on search engine results pages.

The importance of unique title tags and meta descriptions can’t be understated: they influence whether or not people click through to your site when they’re looking for information in search engines like Google. If your page’s title tag has been used by hundreds or thousands of other sites, it will likely lose its effectiveness as a click-driver.

This can be especially problematic if you’re trying to get clicks from specific keywords, because they’ll all show up at the same time on their SERPs (search engine result pages), making things even more confusing for users.

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4. Optimize around a single, relevant keyword per page.

When you’re optimizing a page, it’s important to focus on one keyword per page. Instead of trying to rank for several different keywords at once (for example, “best restaurants in Greenwich, London”), focus all your efforts on ranking for just one. This will help you get more traffic from search engines and give your customers the best experience possible when they visit.

To optimize around this single keyword, make sure you use it in:

  • The title tag (the text that appears as blue underlined text at the top of Google search results).
  • The body of the article—this is where most people will read before deciding whether or not they want to click through from Google.
  • A unique URL (i.e., something other than http://www.examplecompanynamehere/anotherblogpostaboutthegreatthingthatyouaredoing).
  • The meta description tag (a short phrase or sentence that appears underneath your website’s name on search engine results pages). Image alt attributes are another place where you can use keywords, but only if there is room for them without changing how people perceive those images!

5. Always use absolute links, instead of relative links.

Relative links are those that begin with a relative path. For example, in the following URL: https://www.example.com/articles/top-10-tips-for-seo/

The word “articles” is a relative path to the page you want to link to from that page. This means that if someone clicks on it, they will be taken to another page at https://www.example.com/articles/. A better way of linking would be using an absolute link like this: https://www.example.com/top-10-tips-for-seo/

6. If you have images on your website, use alt text to describe them.

The alt text is one of the SEO tips you should take seriously. Alt text is a short description of an image. It’s used by visually-impaired search engine crawlers, so you should include it for every image on your website. The alt text should be descriptive, but concise. Make sure it’s only two lines long at most.

7. Always link out to reputable websites.

Linking out to other websites is an easy way to build the credibility of your own website. By doing this, you are helping people find good content while also letting them know that your site is a great place to visit.

Always link out to reputable websites with a similar audience or topic. For example, if you’re writing about SEO tips for small businesses and you write about how important it is for them to have a good online presence, then it’s probably not a good idea to link out to an article that says “How I Made £200K Off My Infomercial Startup.”

Although this may seem obvious, many people forget this simple rule when they start writing their content. This can lead readers away from your site because they don’t like what they see when they click on those links (or even worse, they might end up on sites containing malware).

If you want readers coming back over and over again without feeling like every new page has turned into another scammy sales pitch instead of useful information about whatever topic was being discussed earlier in their session prior to reading/watching something else entirely different than what was initially looked up today, then don’t let yourself get too focused on making money off someone else’s platform.

Especially one filled with half-truths at best, without first checking whether or not its reputation has been damaged recently primarily due to one individual’s actions.”

8. Make sure your blog or article pages allow comments.

  • If you’re blogging, make sure your blog or article pages allow comments.
  • If you have a contact form, make sure it is linked to your site and that it takes people to a page where they can leave their comments.
  • Respond to all comments on your website, even if they aren’t flattering! Responding shows users that you care about what they have to say and will help build trust with them in the future. It also gets more information out of each visitor so that Google can better understand what they were looking for and how well their search results matched up with those needs.

9. Keep links relevant and appropriate.

Links on your site should be relevant to the content of the page, but also appropriate for the audience you’re targeting. For example, would you put a link to “adult products” on your children’s site? Probably not.

It might be tempting to throw some keywords into your anchor text to help bury them in Google’s search results, but this is another black hat practice that can negatively impact your ranking in an indirect way. You want to keep things natural and relevant so that it doesn’t look like you’re trying too hard.

The same goes for internal linking; don’t go overboard by stuffing keywords into every link or making unnatural connections between pages (like two completely unrelated pages having a backlink).

Think about what makes sense for each page: if there are multiple types of dogs on one page, include links from those types of dogs (e.g., German Shepherds) at the bottom of the article (not just at the top), rather than linking all breeds together at once under “dogs” somewhere else on the site because they have similar characteristics such as size/color/breed etc.

10. Focus on quality over quantity when it comes to link building.

While you can certainly build links in the thousands, it’s not always wise to do so. Instead, focus on building a few quality backlinks that will help increase your rankings. The more links you have, the higher your ranking is likely to be and vice versa. To make sure that your link-building efforts are paying off (and not being penalized), follow these tips:

  • Make sure that you only use organic tactics for building backlinks. The last thing you want is for Google to mark any of your links as spammy or manipulative because then they could be removed from their index entirely! We recommend using White Hat SEO tools like Ahrefs and Moz Position Checker when planning out how many new sites should link back to yours before reaching out during outreach campaigns. Consider asking for guest posts on relevant blogs within certain industries instead of just adding a link at the bottom of each blog post (though this is still useful). When asked nicely, most bloggers would love having someone like yourself reach out with ideas about content creation instead of just pitching them directly onto their site.
  • Don’t buy cheap links from shady vendors who might actually hurt rather than help your rankings by using black hat techniques like keyword stuffing or buying fake traffic through ad networks or PPC campaigns. Adding an internal link between pages within an existing website can also improve clickthrough rates which lead directly into increased sales conversions if done correctly.


In summary, SEO is a lot of work. But the payoff can be worth it when you start seeing more traffic coming in from search engines. We hope that these SEO tips will help you improve your website’s search engine rankings and get more visitors from all over the world. If you have any questions about how to implement these ideas, please let us know down below in the comments section. We would love to hear from our readers!

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