Going on calls (same as the door to door marketing) is a popular and effective traditional marketing strategy that has generated lots of results in the past.
I will explain traditional marketing and the reasons why it may not be effective after COVID-19.
What is Traditional Marketing?
Traditional marketing is any marketing strategy that is not internet-driven.
The conventional styles of marketing in use before the arrival of email marketing, social media marketing, and internet marketing are traditional marketing.
Types of traditional marketing.
• TV Adverts
• Marketing calls (one on one marketing)
• Banners distribution
• Word of mouth.
“COVID-19 has changed how humans behave, and this may not go back to normal for some time”
Companies that rely on traditional marketing may not be able to survive if no step is taken as soon as possible.
Going on-call, distributing flyers or word of mouth has to do with personal contact and social distancing measures will prevent that from happening for some time.
Companies’ sales teams need to consider alternatives to these options to protect their jobs and remain relevant as sales makers.
Five Alternatives to traditional marketing.
I have listed 5 (five) alternatives to traditional marketing and how companies can take advantage of this during and after lockdown.
1. Effective communication tools
Tools like zoom, Skype, Telegram, and WhatsApp, are the best alternatives to traditional marketing tools like words of mouth, calls, meetings etc.
- Use zoom or Skype for meetings.
- Use telegram or WhatsApp business for customer relationship management, inquiries and information broadcasting.
2. Build a web-based solution for most of your products and service processes.
Convert your service application forms, service channels, and service processes to simplified web-based solutions.
Information technology can help companies survive now that traditional marketing is gradually fading away due to COVID-19.
3. Build your Online Presence
You need to be visible online. Your website should serve as your office. Encourage your customers to follow you on social media for service or product updates, customer relationship management and more.
4. Hire a Digital Marketing Expert.
Hire a digital marketing expert to help you optimize your website and social media channels. And build a marketing plan that will help generate qualified traffic to your business to start making sales online.
5. Your sales team need digital marketing education.
Knowledge of digital marketing is necessary now for every sales staff.
Sales staff need to use available information on your company’s website and social media channels to attract, engage and win customers.