How to Create a Social Media Marketing Strategy in 9 Easy Steps


If you want your business to succeed on social media, it’s essential to create a solid strategy. You need to know who your target audience is and what they want in order to create posts that drive engagement. Once you have that information, you can begin creating content for your audience, and not just any content; engaging content. The best way to ensure engagement is by following these nine steps:

How to create social media strategy.

Step 1. Define your social media goals.

Define your social media goals.
  • The first step to creating a social media marketing strategy is to define your goals. Before you start, it’s important to know what you want to achieve and how you will measure success.
  • Don’t worry about what other people think your goals should be; set your own. Be ambitious, but stay realistic. You don’t need millions of followers or thousands of likes on every post in order for your strategy to be successful. Just like any marketing campaign, the goal is simply to turn potential customers into customers who buy regularly from you.
  • It might be easier than it sounds if we break it down into smaller chunks for each step along the way: For example, if we want to grow 200 new Instagram followers per month, this would mean 50 new people following us every week over 4 weeks.

Step 2. Research your target audience.

Research your target audience

Researching your target audience is an important first step to ensure that you’re giving them what they want. It will also help you to know who your competitors are and how well they’re doing.

Researching your audience means knowing their demographics, interests, preferences and more. You can use Keyword Planner to find out how many people are searching for certain keywords in a month, and even by location.

For example: If you sell dog treats online, you might want to look up “dog treats” or “dog biscuits” in Keyword Planner so that you can see the number of searches per month for each keyword search term.

Google keyword planner
Keyword planner for Dog treats and dog biscuits

You could also use this tool to see which specific websites rank highest for those terms so that you know where your customers will be looking when they search for these items online!

Understanding the digital marketing landscape

Step 3. Research your competition.

Research your competitor

You can’t grow your audience without first knowing who you are competing against.

In the beginning, you will be operating in a vacuum. You won’t know what other people are doing or not doing, so it may feel like you don’t have any competition at all. As you get to know more about your industry and its players, however, it will become clear that one brand has an edge over another for certain customer segments or geographical areas or both.

There are two key things to learn about your competitors: their strategies and strengths and their weaknesses. Analyzing these two pieces of information will help you determine how best to position yourself as a unique brand within the market context of social media marketing opportunities online today

Step 4. Analyze what you’ve learned from the previous stages.

Analyse what you've learned from previous stages

The next step to creating a successful social media marketing strategy is to review your goals and objectives, research, competition, content, platforms (including social media networks), analytics and hashtags.

Analyze everything you’ve learned in the previous stages of your social media plan. This includes looking at what worked well and what didn’t work so well during this time frame. This will help you focus on what needs improvement moving forward.

Step 5. Create and curate engaging content.

Create and curate content

Engaging content is content that is interesting to your target audience, whether it’s text, video, links or images. You can create engaging content by writing blog posts and publishing them on your website. Creating engaging videos using a number of different tools on YouTube and Facebook Live will be helpful.

Also, you should curate engaging content: collect and share the best of what you see around the web in one place so your followers don’t have to do all the work themselves!

Step 6. Choose the right social media platforms for your business.

Choose the right social media platform for your business

There are many social media platforms out there, but not all of them are right for your business. You want to choose a platform that’s relevant to your business and that your target audience is already using. For example, if you’re selling dog toys online, Pinterest may be more relevant than Facebook or Twitter.

Choosing the right social media platform(s) can help you achieve the results you want from your efforts: higher sales conversions, more leads and better customer engagement. To make sure this happens and so that it doesn’t take years before you start seeing results, It helps to know what type of content works best on each platform and how much time/money/effort will be required from you each month.

Step 7. Pre-schedule posts and keep track of analytics.

Pre-schedule posts and keep track of analytics
  • Use a scheduling tool. You can save time and energy by using a social media scheduling tool like Hootsuite or Buffer to schedule your posts ahead of time. This way, you don’t have to worry about forgetting to post content on the right day, or having to take a break from your other tasks in order to keep up with this one task.
  • Keep track of analytics. Analytics will help you understand how well your posts are performing so that you can make sure they’re reaching the right audience for maximum engagement and exposure (and thus sales).

Step 8. Don’t forget about hashtags and mentions.

Don't forget about hashtags and mentions

Hashtags are a great way to get your content seen by a wider audience, especially if you’re using them to promote something specific. You can use hashtags to find relevant content on the subject, which could create a community around it.

Use hashtags when you want people to see what you’re sharing and add their own thoughts or ideas. For example, if you post an article about taking care of cats, use hashtags like #catsofinstagram or #catlover (or even better #catloverproblems) for people who have such interests as well as those looking for ways to improve their cat-care skills!

Step 9. Keep refining and updating your strategy.

Keep refining and updating your strategy

It’s important to keep refining and updating your strategy as time goes on. Look for opportunities to improve what you’re doing, whether it’s adding new content formats or testing different types of ad campaigns.

You should also be in the habit of monitoring your analytics so that you can see how successful your strategy is at driving engagement and conversions.

In addition to measuring the success of your own marketing efforts, keep an eye out for what other brands are doing in your industry. This will help inform how you approach social media branding going forward. If there are specific brand elements that seem to resonate with people online, consider incorporating them into your own social media content as well!

Finally, never stop paying attention to trends happening right now: What kinds of images do people gravitate toward? What topics generate the most engagement? How can these insights help inform future posts?

You can create a successful social media marketing strategy with these simple steps.

  • Know what you want to achieve on social media.
  • Know who you are trying to reach.
  • Know who your competitors are, and what they’re doing.


Now you know how to create a social media marketing strategy. If you follow these steps, you’ll be able to attract more customers and keep them engaged with your brand.

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