There are more people on the internet than ever before and yet, even as search engine optimization (SEO) has matured over the years it continues to evolve. Even if you’ve been an SEO strategist for a few years and have seen all kinds of new things, there’s always something new to learn. That’s why I’m going to share with you the 9 most important SEO tips I know will help you out.
- Question: So how do you increase your search rankings?
- Answer: By implementing SEO strategies to make your content more visible to search engines.
But with so many different beginners’ SEO tips available online, how do you know which ones are right for you? In this article, I’ll share the nine most important beginner-friendly SEO tips that will help get your site started off on the right foot.
9 most important SEO tips
1. Understand Keywords.
Keywords are words that people use to search for a site on search engines like Google, Yahoo, and Bing. Keyword research is the process of finding out which keywords your target audience uses to find your business.
Keywords help you rank higher in search results so they’re important for driving traffic to your site and ultimately getting customers who are interested in what you offer. When someone searches for a specific keyword (like “cheap internet plan for smartphone”), if you have that keyword on your page, it will show up at the top of the list more often than any other related pages (like “organic pet food”).
2. Make your website mobile responsive.
If you have a website, it’s important that your site be mobile-responsive. This means the site will work well on any device and make it easy for users to navigate. Here’s why:
- Mobile-friendly sites are more likely to rank higher in search engines
- Mobile-friendly sites increase engagement with your audience
- Mobile-friendly sites are easier for new visitors to find
3. Keep page speed in mind
If you want to see your website rank higher in search engine results, it’s important to keep page speed in mind. Google has long had a preference for websites that load quickly. This is because the faster a page loads, the less time users have to wait before seeing what they came for and getting back to whatever they were doing before they landed on your site.
Speed matters even more than usual on mobile devices which can make up as much as 60 percent of internet traffic since those are often slower than desktop computers and take longer to download pages.
In fact, PageSpeed Insights reports that roughly 10 percent of total web traffic comes from mobile devices, but only about 5 percent of websites are optimized for them. So if you don’t optimize for both desktop performance and mobile performance, you’re missing out on an enormous chunk of potential traffic.
Related Article: 14 Essential Digital Marketing Tips
4. Social Media Presence.
Social media is an incredible tool for beginners. It allows you to be seen by new people and build a brand, engage with your customers, and drive traffic to your website.
- Consider creating profiles on Instagram, Facebook, Twitter, Pinterest, and LinkedIn. These are the main platforms that are used by businesses today. They’re also the most popular social networks in the world when it comes to having interactions with other people online (especially if you want to grow your business).
- Share interesting content on selected sites so that people can see what you do or learn more about what you offer them. This will increase traffic to your website because those posts will link back. You could even share videos or images from some old blog posts if they’re relevant enough nowadays. This way there won’t be any wasted time spent trying out new ideas either.
5. Blogging improves your ranking on search engines.
Blogging is a great way to build authority and deepen relationships with your audience. You can use your blog to create content for other platforms, which will help you expand the reach of all of your content.
Now, let’s take a look at some helpful blogging tips:
- Make sure to post regularly – once per week is ideal, but posting every day is not necessary.
- Reference quality and relevant links – they’re an indicator that people will find you valuable.
6. User experience.
User experience is a key factor in SEO. Although underrated, yet one of the most important SEO tips. It’s not just about the look and feel of your website, but also how your site functions and how easy it is to use.
This means that you need to think beyond aesthetics when designing a site. For example, if you have an e-commerce store with products on display and descriptions below each picture, users can easily scan through products quickly by clicking on images. However, if you have an online store where product information is hidden under tabs or buttons (or even just placed randomly throughout), then users will be unable to find what they are looking for as easily.
7. Internal linking.
Internal linking refers to links between pages on your website. These links can help search engines understand the structure of your site, improve user experience by helping users navigate around your site and drive traffic back to a page or product that you are trying to rank higher for a specific keyword.
The main benefit of internal linking is that it improves user experience by giving people easy access to related content within the same website. It also makes it easier for users who have already visited some pages of your website in order to find others quickly when they return again since they don’t need to type anything into their browser bar each time they want to go somewhere else (this saves time).
8. Schema Markup.
Schema markup is a powerful tool that can help search engines understand the content of your site, allowing them to display it more accurately for web users.
For example, if you have an event page on your website and want Google to show the date in bold text at the top of the page (and not just buried somewhere in a paragraph on the right side), then using schema markup is one way of asking them nicely to do so.
Schema markup is supported by many major search engines including Google, Bing and Yahoo. To add schema markups to your website:
9. Target long-tail keywords.
Long-tail keywords are more specific and relevant to your business. They’re easier to rank for, so you can get more traffic from them.
Long-tail keywords also involve fewer websites competing for them, making it easier for you to rank well in search results. The best way to target long-tail keywords is by using a keyword research tool like Keyword Tool or Semrush. These tools provide information about the monthly searches and competition levels associated with each keyword so that you can choose the ones that are most profitable and relevant to your business.
There are a lot of SEO strategies, but these 9 are the most important to start with if you’re new to the topic.
We hope that you found this list useful. If you’re just getting started with SEO, these are the most important tips to follow. For more information on any of these topics, feel free to check other articles on our blog or contact us.