A lot of business owners still don’t know the benefits they can get by integrating chatbots into their business. Chatbots are excellent tools for visitor engagement and quality lead generation. Bots are useful to guide prospects who visited your website through the buying journey.

Integrating chatbots into your website is a step toward building a system that converts and increases customer retention.

What are chatbots?

Chatbots are artificial intelligence solutions developed to create human-like simulated engagement with site visitors and guide the visitors through their buying decision-making process without interacting with any human.

Bots simplify site navigation and create excellent user experience.

What are the benefits of chatbots?

• Chatbots deliver exceptional customer service.
• They are perfect solutions for increasing engagement and conversion rates.
• Useful for improved visitor engagement.
• Chatbots are an excellent replacement for a human to human conversation.
• Affordable and cost-saving

Let’s see how your business can benefit from integrating chatbots to your business in 2022.

1. Chatbots deliver exceptional customer service.

Chatbots are useful for customer engagement. From customer assistance when making buying decisions, to 24 hours of customer support and proactive customer service.

Using a chatbot will help you reduce the risk of losing customers at the point of purchase because research shows that a good number of online shoppers need help during the buying process.

Another significant customer service benefit of a chatbot is the ability to ask questions and provide a guide on where to get what information.

2. Perfect solutions for increasing engagement and conversion.

Asking your site visitors necessary questions in order to guide them to the right page, or the exact information they are looking for during the “buying journey” can increase conversion rate and help businesses make more sales.

A well-programmed chatbot can help visitors by asking necessary questions, and guiding buyers to the appropriate landing page, product page or subscription page to simplify navigation and improve user experience.

3. Chatbots are useful for improved engagements.

Improved engagement is one of the key benefits of using chatbots is that they keep your visitor engaged and this increases the time visitors spend on your site. Engagement is essential for making sales. Chatbots are useful for customer engagement unlike when the website only has a contact us form.

Research shows that engaged customers spend more time and money with their favourite business than they do when disengaged

4. Replaces Human-to-human conversations.

Artificial Intelligence is changing the world and how we do things. Chatbots are simplifying the process flow and replacing some human activities with technological solutions.

Integrating a bot in your system will reduce the stress of keeping a customer service person at the back end of your website to answer questions.

Christopher Elliot wrote on Forbes in 2018 on why chatbots are killing customer service. According to Chatbots Journals by 2020, more than 85% of customer service centres will be operated by “bots.” A Salesforce report also shows that 69% of consumers prefer to use chatbots because they provide instant responses.

5. They are affordable and cost-saving in long run.

Setting up a fully functional chatbot is less expensive than creating touchpoints and hiring customer service personnel to manage each touchpoint.

Bots can eliminate recurrent costs and since a chatbot can attend to more customer at a time, huge infrastructure cost and personnel cost is reduced.

Conclusion

Now that you know some benefits your company get from integrating chatbots, you can simply start by installing a live chat tool on your website while you review some of your customer services processes that can completely be replaced by a chatbot.