Social media can be a huge time commitment and one important strategy is to optimise the hashtags you use on social media. If you feel like your posts are getting buried or if you’re struggling to find the time and energy to incorporate social media into your overall marketing strategy, then you need to add one thing: hashtags.
Hashtags are like shortcodes that help you categorize your posts on social media and make it easier for people who come across your content to find what they’re looking for.
They help with search engine optimization (SEO) by including keywords in the post title, description, and hashtags. But how do you know which hashtags will suit your brand and audience?
In this blog post, we’ll take you through 10 top strategies for using hashtags on social media so that you can start incorporating them immediately.
What are hashtags?
Hashtags are words and phrases that you use as keywords in a post to categorise it under specific topics.
You can use hashtags in tweets, TikTok, Instagram captions, and Facebook posts. You can search hashtags using hashtagging search engines like Hashtagstack, or you can use other social media platforms like Pinterest, TikTok, and Instagram to find relevant hashtags for your brand.
Social media users use hashtags on posts to tag their own posts with the same hashtag or to create a new hashtag for a different topic. It’s similar to how people use search terms on Google when they search for something: When you type “#dogs” on Google, you’re asking it to show you all the posts that include that hashtag.
How to use hashtags on social media
You can use hashtags in your social media posts the same way you’d use any other text.
In other words, you can include hashtags in the headline, in the body of the post, or in a caption underneath your photo.
When it comes to choosing which hashtags to include in your post, there are some key strategies you can follow to help you find the right hashtags for your brand and social following.
Here are some tips for using hashtags on social media:
If you want to get the most out of hashtags, you need to understand how they work. Beyond choosing the right hashtags for your brand and audience, you also need to know how to use hashtags the right way.
Here are 15 tips for creating effective hashtag content.
1. Add a description to your posts that include hashtags and keywords.
If your headline is #Travel urges people to “explore,” then your description should include hashtags like #travel and #explore. This will help people find your content when they search for related hashtags.
2. Use hashtags in your image captions.
If you’re sharing images, you can add hashtags in your captions to help people find your content if they’re searching for related hashtags. You can also add hashtags to your images to help other users find your content with this method.
3. Include hashtags in your post titles.
You can also use your post titles to help people find your posts if they’re looking for hashtags related to your content.
4. Add keywords to your hashtags.
If you’re using a broad hashtag like #travel that would apply to many topics, make sure you also add keywords to help people find your content. This will help you with SEO and with increasing your ranking in search engine results.
5. Use long-tail keywords.
You can also use shorter but focus more on long-tail keywords in your hashtags to help with your SEO. For example, if you’re posting about a new perfume that you think would appeal to women, you could add the hashtag #perfume to your post and use the hashtag #women in your hashtags. This will help you with your SEO and with helping people find your post on social media and search engines.
6. Keep your hashtags short and sweet.
You also need to keep your hashtags under 10 characters to help with your SEO and with your content being found in the search engine results.
7. Choose hashtags that are relevant to your content.
If you’re posting about online courses, for example, you might want to include hashtags related to online education, like #courses, #educational, and #undergraduate. On the other hand, if you’re posting about healthy recipes, you might want to use hashtags related to healthy eating, like #nutrition, #healthyrecipe, and #vegan.
8. Include variations of your hashtags in your posts.
You can also add different variations of the same hashtag in your post titles, descriptions, and captions to help with your SEO and with your content being found in the search engine results.
9. Use different hashtags for each post.
You can also use different hashtags for each post in your series to help your posts stand out from one another. You can also use these different hashtags for different social media platforms to help with your overall social media strategy.
10. Add a related caption to your image.
You can also add a related caption to your image that shows a quote or demonstrates a related concept to the image that helps with your content being found in the search engine results and with your SEO.
Hashtags are an important part of your social media strategy. They help you find content in your posts, they help you categorize your content, and they also help you with search engine optimization (SEO). Whether you’re a brand looking for new ways to reach your audience or an individual who wants to get more out of their social media posts, using hashtags is a great way to increase engagement and improve your online visibility. And with the right strategies, you can start using hashtags immediately and see results in no time.